Archive | 2012

Tips to create E-Mail Marketing Campaign Your Customers will Notice

Here is an interesting article to enhance or start your E-Mail Marketing in 2013 -How to Create an E-Mail Marketing Campaign that People will Notice – http://www.entrepreneur.com/article/224443#. There are some great tips if you are currently using email marketing or if it is something you are considering as new way of communicating with your customers. […]

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Getting Higher Response Rates from Your Email Marketing Campaign

The delivery of relevant content is critical to the success of your Email marketing campaign. With the explosion of social media you want to insure you personalize and keep your messages consistent. Use humor and articles in your writing and keep your voice consistent.   Know your audience and speak to them in a language […]

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Toffee Brickle Bars for the Holidays from Anne

Here is a quick and easy sweet treat that is addictive and everyone will love. A recipe that can be altered by using different toppings and chocolate great for everyone on your holiday list!  Yum, Yum. You will find the recipe below. Toffee Brickle Bars 1 1/2 pkgs saltine crackers 1 C packed light Brown […]

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Getting More from Email Marketing

Do you have an email marketing program? For many people we speak with – they have an email program they use to send emails. They are using Constant Contact or some similar program. The reply is “I send emails via Constant Contact – I’m all set”. (more…)

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QR Codes – Going from Print to Interactive

What are QR Codes or Quick Response Codes. – Why are they showing up in advertisements and other pieces? QR codes are two-dimensional barcodes that effectively store data of all types – text, graphics, numbers and web addresses. (more…)

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Website Landing Pages

There is a lot of talk out in the marketing circles about website landing pages these days. Landing pages are one of the essential elements of online marketing campaigns. Here is some information to help you better understand landing pages and how to use them effectively. (more…)

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Get a 20% Response Rate!

Fall is the season for launching campaigns and generating end of year sales. Based upon recent market research and some of our recent projects we thought we would share a few ideas on increasing email and direct mail response rates. The following tips have been used to gain a 20% or greater response rate. (more…)

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