With so many options available today, why should people spend their money with you? Perhaps there was a time when your services were in high demand, but many things may have changed. As technology and the Internet continuously changes the world, businesses are faced with greater challenges for demonstrating their value in ways that motivate customers to continue using their services.
Your value proposition must resonate
Your value proposition must relate to real needs. If you don’t understand what your audience needs, how can you offer them valuable solutions? Customers are looking for solutions that solve real problems. Organizations that are close to their customers know what they are struggling to solve. These organizations know how to use customer issues to create value propositions that resonate.
Ask yourself how your business can:
- Solve customer issues
- Save customers money
- Stand out from competitive offerings
In short, your value proposition must answer this question: what can your company do for me to solve my problem? Take a good look at what your business offers. It’s important to truly understand the core value of what you do for customers. Prospects and customers want to know how working with you will make their jobs easier.
Be concise and clear
Remember, people see thousands of marketing messages every day. Make sure your value proposition clearly states how you solve issues and how you are unique. Keep in mind that this is not about the hard sell, but rather repeating your value proposition to the right audience, at the right time, on a continual basis. Give your marketing messages strong calls to action, and be sure that you always remind your listeners about the benefits of working with your business.
If you want to grow your customer base and retain current jobs, it may be time to review or refine your value proposition. A clear message based on solving customer issues will resonate with customers and keep them coming back to you for more.