Author Archive | Julian McBrowne

Write Better Titles and get Better Web Search Results

Your page or post title is the gateway to better search results. Here are some ideas to get you on track to writing titles that will drive people to click and read your content. Be Descriptive. This is the first rule of title writing. If your page or post answers a question, or displays information […]

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Web Tip: Make your posts easy to share

See the four icons in the upper right corner of this post? They’re there to make it easy for you to share this idea with your friends around the web. The good news is that Google now includes social shares in its algorithm so the more your content is shared, the higher it will rank […]

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Web Tip: Add names, titles and alt text to all of your photos.

Want your web pages to get found? Get more love from Google with these three tips. Give each photo file a distinctive Name. It makes it searchable. “Chocolate chip cookie.png” beats “image 1.png” every time. Give your photo a Title. This tag generates the text that appears when you hover over an image. Add Alt […]

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