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New Tools Increase Facebook Marketing Reach

Gone are the days when the value of advertising on Facebook was an open question. Right now Facebook boasts over 2 million active advertisers and they have recently made the creation of ads even easier by making almost every kind of promotional activity a potential “ad”. Whether you want to send folks to your website, […]

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How Do You Read a Web Page?

We’ve talked about the fact that “Nobody Reads Your Website”, so we know that most folks just scan your web pages looking for the information they need. But how do they do it? Where do their eyes go? Gutenberg Diagram The Gutenberg diagram describes the way that western, left-to-right readers digest a page. It divides […]

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Pros and Cons of PDFs: Part 1

PDF’s are Great for . . . Manuals and Instructions If you’re out looking for information on the web, you’ll find lots of PDF files. The Portable Document File is everywhere you look. If you’ve recently purchased anything from a kitchen appliance to a computer, you will have searched the packing materials and found – […]

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Free Templates Beware

Are you considering using a free web template? If you are, be sure you do your research. As with most free products there are advantages and disadvantages. Certainly free is good, but you may be inviting problems when you choose a free web template. The first question you may want to ask yourself is: “Do […]

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Four Things to Look for in Google Analytics

If you’re a business owner with a web site, chances are your web guru is sending you weekly or monthly Google Analytics reports – but how you can use them to improve your business? Lets take a look at some of the more informative reports and what they say about your visitors: Where do They […]

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In Memory of a Wonderful Colleague

Nancy Arnone Southwell our colleague and friend. She supported, encouraged us, made us laugh, and always remembered everyone.  She was in fact infamous for “Nancy’s” Tiger Butter Recipe. Every holiday she would stop by and drop off a container of this scrumptious candy. It wasn’t about the candy, it was about how Nancy cared about her […]

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Don’t Struggle for Content

Many organizations struggle to generate relevant content for their Facebook page, website, blog, emails, newsletters… and twitter account. We don’t have enough people or time to create that much content, we barely have enough time to run our organization. This common theme is true for many organizations. Relax don’t let content creation keep you from […]

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