Archive | Branding & Packaging

coolors

What Color is Your Website?

Whether you’re an International brand, a local business or a solo-preneur, your website colors dictate how attractive your site is to visitors. In the swift 15 seconds you get from the average viewer, your color choice can draw them in or turn them off. But which colors are best? Online Color Tools Here are three […]

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How well does your brand perform

A strong brand can be the difference between making or losing a sale. With a focused brand management effort, you can build and sustain a strong brand, but you will need to have a clear definition of your audience, and set some goals for what you would like your brand to achieve. Your brand should […]

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Tips for Selecting the Right High-Impact Graphics

Smart marketers know that selecting the “right” graphics for a piece can be the difference between confusing the reader, hitting the delete button, and generating a response. Where ever possible, impactful images should be used in direct mail and email campaigns. Selecting the right image can lead to promising results and a great first impression. […]

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The Inn at East Hill Farm – Has a New Look

It is great working with people who are passionate about their business. Prospect recently had the opportunity to work with The Inn at East Hill Farm. The website for the Inn needed updating to support their new brand, enhance the user experience and make navigation easier. We worked with the Inn at East Hill Farms […]

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Using Video to Help Sell Your Products

Holmed Corporation is a worldwide provider of surgical instruments for orthopedic and spine surgeries. Prospect Communications worked with Holmed to create a product video to help demonstrate their products. This product video is available on YouTube, was used in email their campaigns, and will be available on their web site. Holmed produces great products. Check […]

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Adobe Illustrator and Photoshop Cheat Sheets

  Everybody loves helpful short cuts that save lots of time. Now when you are creating branding and design elements in Illustrator or Photoshop – you can create them faster using short cuts.  If you are a designer that uses Adobe Photoshop or Illustrator the cheat sheets below are great.  It is always hard to […]

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A “Sweet” Visit

We just came back from visiting Hauser Chocolates in Rhode Island to see their chocolate factory. It was great! Very impressive with chocolate making machines with chocolate rolling through. I do not think I could work there, I would weigh 600 pounds.  Nothing like a candy factory to make you smile though. If you look […]

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