More than 50% of all email is read on mobile devices and this number is growing. Mobile devices have unique screen sizes and orientations that don’t display everything the way you might think they would. So how can you optimize your email for smartphones and tablets?
Email is a great way to grow your business, but it has one big drawback: many of the folks who get your email may be totally unfamiliar with your company, your products and your services. To capture the attention of these newbies and get them to pay attention, opt in, or even sign up for […]
Using emails for fundraising can be a challenge. Considering how many emails people receive daily, getting people to open and donate is a huge challenge. Here are three tips to help you increase email open rates and donation rates. 1. Make it Personal The most effective emails contain personalized content. To increase your donation rates […]
A great email subject line is critical for increasing your email open rate. We all know this, but sometimes we are rushed to get an email sent and don’t do the basic subject line checks to make sure we are meeting our email goals. Remember humans receive and open emails and just like you, the […]
People spend a few seconds deciding if they delete your email or open it. You can increase your open rates by adding pre-header text to your email. What is pre-header text? Pre-header text is the grayed out text that shows up after the subject line when you are checking emails in Gmail or on your […]