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Email Success – Is it About the Graphics, the Text or the Offer?

Getting people to open and respond to an email is considered success by most marketers. So is it the graphics, the text or the offer that works to get people to open and respond. Yes, it is all three and more. Below are some quick tips for email success. 1)      Focus – When creating an […]

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Email Subject Lines That Mention Discounts Gain Greater Results

Everybody likes a discount, especially if it is easy to use and it’s for an item you want to buy. Are you using discounts in your email subject line? If you aren’t you are missing a great opportunity. (more…)

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Personalized Email Marketing Pays

Want greater results from your marketing efforts? Then use the information you have and personalize your marketing efforts, especially email marketing. The research continues to support how important personalization is for increasing follow-on sales and customer engagement. In a recent article in emarketer.com, they reported on some amazing results from an email personalization survey. Nearly […]

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Making the Most of the New Postal Changes

On January 5th of this year the postal rates increased and new rules were put in place for folded self-mailers. You can make the most of the new postal changes if you use the following guidelines: 1)      The postal rate went up $0.01 for most of the mailing rates. Make sure your list is as […]

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