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Pros and Cons of PDFs: Part 2

PDFs are not good for . . . Web Content When your visitor clicks a link on your page, they expect to be directly connected to another page. But in some cases, when you click a link, a PDF is deposited into your download folder. This is not a good use of a web link […]

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Quick Tip Tuesday – Land Me

Even though we know better, most of us assume that the home page is always the first page a visitor sees. Not so. A quick look at your web statistics will show you that many folks enter your site on a page that is not the home page – and that’s a good thing. You […]

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3 Top Reasons Why You Should Refresh Your Website

If your website was developed over three years ago then you are missing opportunities and it is time to refresh your site. Today mobile users are huge, search engine optimization methods favor newer sites and a three year old sites look very dated. Refresh your site and increase your sales and awareness. Mobile and Tablet […]

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Variable Printing – VDP

Variable data printing (VDP) is a powerful marketing technique that customizes every printed piece based upon custom data and images.  A powerful example is VDP a car company is planning a promotion and they are going to send out a postcard. They know that females prefer to buy red cars and males prefer black cars. When they […]

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