Summer is a great time to review your business plan. Are you tracking your plan? Are the trends going the right way? Has the market changed or is there a new opportunity that needs new attention? This year, let’s do something different. Review it now and make the necessary adjustments to exceed your plan.
Make sure your value proposition clearly states how you solve issues and how you are unique. Keep in mind that this is not about the hard sell, but rather repeating your value proposition to the right audience, at the right time, on a continual basis.
Everyone loves a referral. Customer referral programs can be very successful and rewarding. Creating an effective customer referral program takes time, but the return on investment can be amazing. Here are some important tips for setting up a successful referral program. Benefits go both ways The best customer referral programs benefit both the referrer and the referee. […]
The end of the year is fast-approaching and this is the traditional non-profit appeal season. Here at Prospect Communications, we work closely with many organizations, planning and executing appeals, from the initial design through printing and mailing, web and email creation, and social media development. Here are three suggestions for building a stronger annual appeal: […]
Holmed Corporation is a worldwide provider of surgical instruments for orthopedic and spine surgeries. Prospect Communications worked with Holmed to create a product video to help demonstrate their products. This product video is available on YouTube, was used in email their campaigns, and will be available on their web site. Holmed produces great products. Check […]
An uncertain economy creates challenges for anyone in sales and marketing. To increase your sales opportunities, you must focus and energize your communications so that they are targeted, relevant and powerful. Revitalize your marketing and get results: Segment your target audience. Review your list of customers and prospects and determine which ones are best […]
Fall is here and it is the time your Fall and Holiday appeals. Most non-profit organizations need to raise money through donations. I found an article that contains 5 great tips on creating a successful appeal campaign. I thought this would help you consider new ways you could look at your processes and possibly incorporate […]