Archive | Web & Digital Marketing

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Are You ready for Ecommerce?

It’s rare now to meet anyone who doesn’t make online purchases. Currently, 80% of the web population regularly buys something on the web, so be sure you’re prepared to follow through when you decide to put your business online.

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Protect your WordPress Website

The WordPress platform gets more popular every day. It’s easy to install and easy to maintain, and right now, WP accounts for about 20% of all the sites on the web. Popularity breeds opportunity, so web hackers have trained their eyes and fingers on WordPress sites in particular. Here are five things you can do […]

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Win @ Local Search

Local search is a way for search engines to offer the most relevant results based upon a user’s location. This means you can find the closest coffee shop to you location without a lot of work. If your business depends upon customers visiting your physical location, then optimizing your local search parameters should move to […]

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Mobile Friendly = More Business

Today, over 50% of consumers perform local searches for businesses, products or services using a mobile device. The majority of these customers want to buy at a physical location.  Being found in a local search via a mobile device is paramount for a business-to-consumer business.  Below are 3 tips for being mobile friendly and engaging […]

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Quick Email Subject Line Tips

A great email subject line is critical for increasing your email open rate.  We all know this, but sometimes we are rushed to get an email sent and don’t do the basic subject line checks to make sure we are meeting our email goals. Remember humans receive and open emails and just like you, the […]

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Optimize Your Website for Local Search

Is your website optimized for local search? Many consumers use the web to find business hours, your location, reviews on your services, and information on your products.  Your website needs to be optimized for local mobile search if you want to be near the top of the search results. Not optimizing for mobile search is […]

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New Tools Increase Facebook Marketing Reach

Gone are the days when the value of advertising on Facebook was an open question. Right now Facebook boasts over 2 million active advertisers and they have recently made the creation of ads even easier by making almost every kind of promotional activity a potential “ad”. Whether you want to send folks to your website, […]

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