Archive | Web Tips

What Makes a Great Domain Name?

Here at Prospect Communications we’re creating new websites all the time. Some clients arrive with website name firmly in hand, and others come in search of the perfect name for their home on the web. Here are a few things to consider when you’re developing your website name. Can You Spell it? Say it? With […]

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Google Turns Up the Heat on Mobile

In the few weeks since we wrote “You Must be Mobile-Friendly”, Google has seriously upped their game. If your site is registered with Google’s Webmaster Tools, and is not mobile-friendly, you may have already received an email titled: “Fix mobile useability issues found on http://yoursite.com/ To: webmaster of http://yoursite.com/ Google systems have tested 126 pages […]

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How Do You Read a Web Page?

We’ve talked about the fact that “Nobody Reads Your Website”, so we know that most folks just scan your web pages looking for the information they need. But how do they do it? Where do their eyes go? Gutenberg Diagram The Gutenberg diagram describes the way that western, left-to-right readers digest a page. It divides […]

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Pros and Cons of PDFs: Part 2

PDFs are not good for . . . Web Content When your visitor clicks a link on your page, they expect to be directly connected to another page. But in some cases, when you click a link, a PDF is deposited into your download folder. This is not a good use of a web link […]

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Pros and Cons of PDFs: Part 1

PDF’s are Great for . . . Manuals and Instructions If you’re out looking for information on the web, you’ll find lots of PDF files. The Portable Document File is everywhere you look. If you’ve recently purchased anything from a kitchen appliance to a computer, you will have searched the packing materials and found – […]

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5 Good Reasons to Tag Your Posts

  They’ll be easier to find: Sure, you always assign a category to your blog posts, but adding a few tags instantly makes the post more user-friendly. Think of your categories as the chapters of a book, and your tags as the index. Boosts your SEO: Every tag creates an archive page – click one […]

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Do You have the right kind of Website?

Because we build websites, we believe strongly that every business should have one. But what kind of website is most appropriate for you? Is it an info packed blog, an image based portfolio, or an ecommerce product catalog. You’ll have to make that decision early in the site building process. Blog-style sites work best for […]

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