Archive | Web Tips

5 Tips on editing your photos

  I have found that PIC Monkey is the best editor that I have found thus far. You can crop, correct exposure and color, add a watermark, and so much more. There is a free version, which has many options to choose from. You can also upgrade to use their special fonts, collage frame, etc.  […]

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Web Tip: Make your posts easy to share

See the four icons in the upper right corner of this post? They’re there to make it easy for you to share this idea with your friends around the web. The good news is that Google now includes social shares in its algorithm so the more your content is shared, the higher it will rank […]

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Using Video to Help Sell Your Products

Holmed Corporation is a worldwide provider of surgical instruments for orthopedic and spine surgeries. Prospect Communications worked with Holmed to create a product video to help demonstrate their products. This product video is available on YouTube, was used in email their campaigns, and will be available on their web site. Holmed produces great products. Check […]

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Web Tip: Add names, titles and alt text to all of your photos.

Want your web pages to get found? Get more love from Google with these three tips. Give each photo file a distinctive Name. It makes it searchable. “Chocolate chip cookie.png” beats “image 1.png” every time. Give your photo a Title. This tag generates the text that appears when you hover over an image. Add Alt […]

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Updating Your Website – Who has Time?

Reap the Benefits of Small Changes and Get Noticed! Visitors and potential customers may visit your website once for information and they may find it well organized, nicely designed and informative, but will they return? Whether your visitors buy or connect with you on their first visit, one of the primary goals of your online […]

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Goals Are Important for Your Website

It seems that everyone has a website but the real question is, is your website achieving your goals? In order to achieve your goals for the website they must be clearly defined and aligned your marketing efforts. You may have new products or capabilities that you want to promote or perhaps the model of your […]

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Get a 20% Response Rate!

Fall is the season for launching campaigns and generating end of year sales. Based upon recent market research and some of our recent projects we thought we would share a few ideas on increasing email and direct mail response rates. The following tips have been used to gain a 20% or greater response rate. (more…)

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