A recent study found that over 50% of the people surveyed would not buy from a company with a poorly designed website. If your site is confusing, or does not display cleanly on a mobile device, visitors will leave and make their purchase from another company. Outdated technology, confusing navigation, and poor content are some of the reasons websites fail. Don’t let a poorly designed website hurt your business.
Dated or Poorly Designed Site
Has your website remained the same for years? Nothing turns off visitors faster than an outdated website that never changes. Old sites are especially problematic for mobile devices.
People expect a flourishing company to keep their website fresh, relevant and exciting. Your site should reflect the latest trends in website design, and include engaging information, images and videos. Site navigation should be easy to follow, and access to new content should be obvious and quick – making your site a destination that your customers want to visit again and again.
Mobile and Social Media
Don’t let technology and market trends leave you behind. More than 50% of all website visitors are using mobile devices to access your website. Does your site render properly for tablets and smartphones? If not, those customers will go somewhere else to purchase their products instead of dealing with a site that is difficult to use.
There are millions of social media conversations every day. Your customers and competitors are having those conversations, and posting information and questions on Facebook, Twitter, Instagram and Pinterest. Are you in the conversation? If you are, you should integrate those conversations into your website. Social media engages potential customers and leads them to your site. You can enrich your visitors experience with active and visible social media. Another benefit is that it improves your search engine rankings; (Google rewards sites with active social media integration).
The days of static brochure websites are over. Creating fresh and engaging content may be a challenge, but the time you spend creating rich content will increase customer loyalty and will help you get more customers. Google also rewards fresh and informative content.
Remember that relevant content starts with what is important to your customer. Use images and video to help deliver your content – people like to watch videos and they stay on your site longer. Many modern sites also incorporate a blog to distribute news and product information. This is one of the most effective ways to post content on your site and from there social media.
Don’t let a poorly designed website hurt your business. Update your website with the latest technology for mobile devices, social media and search engine optimization. A fresh engaging website can help you grow your business.