Whether you’re having a professional photographer prepare your web images or you’re purchasing stock photos, be sure to choose wisely. Your images should make a believable, emotional connection with your customer and make them feel comfortable.
Make sure your value proposition clearly states how you solve issues and how you are unique. Keep in mind that this is not about the hard sell, but rather repeating your value proposition to the right audience, at the right time, on a continual basis.
Your website won’t open. You’re seeing a white screen, or worse, a big red warning message that says that your site is toxic and warns visitors to turn away. If you’re signed up for Google’s Webmaster Tools – and you should be – you’ll get an email telling you that your site is dangerous and […]
Don’t let a poorly designed website hurt your business. Update your website with the latest technology for mobile devices, social media and search engine optimization. A fresh engaging website can help you grow your business.
Making your own video will require some additional skills, but whether you’re introducing a new product or promoting your current brand or business, video content can spark the interest of your visitors and even move them to action.
Before you push the button on your next email blast, consider sending a postcard. Postcards can avoid the noise, get you noticed, and generate results.
It’s rare now to meet anyone who doesn’t make online purchases. Currently, 80% of the web population regularly buys something on the web, so be sure you’re prepared to follow through when you decide to put your business online.