Don’t let the announced post office rate increases and other postal changes impact your 2014 mailings. Our tips below will help you avoid some of the rate increases, increase your mail effectiveness, and lower your costs.
On January 26, 2014 the postal rates change for first class, standard class and non-profit will increase about 3% to 6.5%. These increases results in the following new rates:
(Letters) Old Rate New Rate
First Class (letters) $0.46 $0.49
First Class (postcards) $0.33 $0.34
Other Postal Changes
· The Post Office is moving quickly to eliminate pre-sort mailings that contain non-automated addresses (these are mostly addresses that cannot be resolved to a zip+4 addresses). They want the non-automated pieces to go out at full first class rate.
· Rules for folded mailing pieces continue to be refined. Please review the rules from our post last year (“Making the Most of the New Postal Changes” for information on the existing rules).
· The Post Office is implementing a new system “Postal One” in many of the local post offices. This may initially cause some post offices to reduce their hours for accepting pre-sort mailings.
Increase Mail Effectiveness
To increase the effectiveness of your mail pieces we recommend you to the following:
Make sure it arrives. Cleanup your mailing list by removing bad addresses and resolving addresses that are not fully automated. Most mail houses can check your list against the postal database to make sure you have any updated or bad address. They can also provide you with a list of addresses that are not fully automated (in your current mailing list).
Make sure it gets opened. To send a mailing and have it go in the recycle bin does not help you. Using color, images and personalization on your mailing piece will help your piece get opened. A small increase in printing costs can increase your open rate substantially. It is about getting results, which requires people to open your piece.
Make sure it is optimized for the new postal changes. Check with your printing and mailing partner to make sure the piece you are designing conforms to the postal regulations. Many times a simple call or email can save you many wasted hours and can also help you design a really effective mailer.
Lower Mailing Costs
Non-Profit organizations can save money by using a non-profit mailing rate. You don’t need to purchase indicia; you can use the indicia at your mail house. If you have completed the proper forms with the post office you can use someone else’s indicia and save money.
A pre-sorted list can save you $0.05 to $0.20 for each address depending upon your mailing. We can assist with this as we have the software and the expertise that can help you save money on your next mailing.
Consider using QR codes or website landing pages to place some of your content online. This approach will allow you to reduce the size of your direct mail piece and drive users to your website. This also allows you to control your postage costs by keeping your piece under 1 oz.
If you have any questions or concerns about the new postal requirements, please contact us. We can help you design a direct mail piece that saves you money and gets great results!