Quick Tip Tuesday – Land Me

Even though we know better, most of us assume that the home page is always the first page a visitor sees. Not so. A quick look at your web statistics will show you that many folks enter your site on a page that is not the home page – and that’s a good thing.

You can hope that your visitor will click through to your home page, or you can put some (or all) of these landing page features on every page:

1. A call to action: “Request a Demo . . . “an e-book” or a “quote”

2.A contact form: “Join our Newsletter

3. Telephone Contact: If you’re a business, this is a no-brainer.

Put one or more of these features on every page of your site in the header, sidebar, or footer areas that surround your main content, and increase your chances of making direct contact with your readers.PicMonkey Collage

If you’re writing smart, informative articles and blog posts – and you’re posting links to them on Facebook, Twitter, and Google+, you definitely want folks to click those links, and land on those pages. When they land, what will they see besides your great content? And where will they go when they’re done?