Tag Archives | Design

Are Your Design Files Print-Ready?

At Prospect, we’re here to help you make a smooth transition from design to print. Our goal is to catch any problems before they arise. Call us at any time during your project with questions about the time line, the type of document, or the types of papers we have available. Communication is the key […]

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How Do You Read a Web Page?

We’ve talked about the fact that “Nobody Reads Your Website”, so we know that most folks just scan your web pages looking for the information they need. But how do they do it? Where do their eyes go? Gutenberg Diagram The Gutenberg diagram describes the way that western, left-to-right readers digest a page. It divides […]

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Tips for Selecting the Right High-Impact Graphics

Smart marketers know that selecting the “right” graphics for a piece can be the difference between confusing the reader, hitting the delete button, and generating a response. Where ever possible, impactful images should be used in direct mail and email campaigns. Selecting the right image can lead to promising results and a great first impression. […]

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We Love Our Customers

Do you LOVE chocolate? We LOVE our customers and we LOVE chocolate. At Prospect, Marketing and Chocolate just got together. Just place any order over $500 before February 28th and get chocolate. Don’t you just LOVE it? Get hopping and plan your marketing projects today! Don’t have an order for over $500, but you love […]

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Postal Changes Coming in January 2014

Don’t let the announced post office rate increases and other postal changes impact your 2014 mailings. Our tips below will help you avoid some of the rate increases, increase your mail effectiveness, and lower your costs. Rate Changes On January 26, 2014 the postal rates change for first class, standard class and non-profit will increase […]

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Adobe Illustrator and Photoshop Cheat Sheets

  Everybody loves helpful short cuts that save lots of time. Now when you are creating branding and design elements in Illustrator or Photoshop – you can create them faster using short cuts.  If you are a designer that uses Adobe Photoshop or Illustrator the cheat sheets below are great.  It is always hard to […]

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Design your own Strawberry Cream Cake

We have a beautiful spring recipe to share with you today. Wednesday evening we did some team building at Your Kitchen Store in Keene, NH participating in a “Springtime Desserts Recipes” class. It was really fun and the desserts were delicious. We hope you enjoy this cake! For the cake: 1/2 cup butter, soft 1 […]

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