Tag Archives | Marketing

email subject lines

Quick Email Subject Line Tips

A great email subject line is critical for increasing your email open rate.  We all know this, but sometimes we are rushed to get an email sent and don’t do the basic subject line checks to make sure we are meeting our email goals. Remember humans receive and open emails and just like you, the […]

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Four Things to Look for in Google Analytics

If you’re a business owner with a web site, chances are your web guru is sending you weekly or monthly Google Analytics reports – but how you can use them to improve your business? Lets take a look at some of the more informative reports and what they say about your visitors: Where do They […]

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Don’t Struggle for Content

Many organizations struggle to generate relevant content for their Facebook page, website, blog, emails, newsletters… and twitter account. We don’t have enough people or time to create that much content, we barely have enough time to run our organization. This common theme is true for many organizations. Relax don’t let content creation keep you from […]

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Drip Marketing Campaigns WORK!

Drip Marketing turns prospects into sales. Drip, drip, drip! Drip marketing is a carefully selected series of messages delivered to customers by email, direct mail and social media. Drip Marketing Really Works! Drip marketing, like drip irrigation, slowly and systematically nurtures your leads and clients. Timing, message and persistence pays off. By applying messages over […]

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Variable Printing – VDP

Variable data printing (VDP) is a powerful marketing technique that customizes every printed piece based upon custom data and images.  A powerful example is VDP a car company is planning a promotion and they are going to send out a postcard. They know that females prefer to buy red cars and males prefer black cars. When they […]

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Meet Elizabeth Jarvela

Please join us in welcoming Elizabeth Jarvela. She joined the Customer Service team here at Prospect Communications in February. Elizabeth will be your connection to make sure your project with Prospect exceeds your expectations. She recently relocated to Keene from New Jersey, where she worked as the Senior Presentation Designer at a pharmaceutical marketing agency. Elizabeth […]

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Personalized Email Marketing Pays

Want greater results from your marketing efforts? Then use the information you have and personalize your marketing efforts, especially email marketing. The research continues to support how important personalization is for increasing follow-on sales and customer engagement. In a recent article in emarketer.com, they reported on some amazing results from an email personalization survey. Nearly […]

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