Tag Archives | postcard

Variable Printing – VDP

Variable data printing (VDP) is a powerful marketing technique that customizes every printed piece based upon custom data and images.  A powerful example is VDP a car company is planning a promotion and they are going to send out a postcard. They know that females prefer to buy red cars and males prefer black cars. When they […]

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5 Tips on Increasing Web Traffic

Many organizations are using print in their marketing campaigns to increase their marketing reach and web traffic. In world where we are inundated with electronic messages and “friend” requests, people are turning to direct mail to get attention. These organizations know that the mailbox is not as cluttered as the cyber-mail box. So it is […]

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