Tag Archives | web

How Do You Read a Web Page?

We’ve talked about the fact that “Nobody Reads Your Website”, so we know that most folks just scan your web pages looking for the information they need. But how do they do it? Where do their eyes go? Gutenberg Diagram The Gutenberg diagram describes the way that western, left-to-right readers digest a page. It divides […]

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Pros and Cons of PDFs: Part 2

PDFs are not good for . . . Web Content When your visitor clicks a link on your page, they expect to be directly connected to another page. But in some cases, when you click a link, a PDF is deposited into your download folder. This is not a good use of a web link […]

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Pros and Cons of PDFs: Part 1

PDF’s are Great for . . . Manuals and Instructions If you’re out looking for information on the web, you’ll find lots of PDF files. The Portable Document File is everywhere you look. If you’ve recently purchased anything from a kitchen appliance to a computer, you will have searched the packing materials and found – […]

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Above The Fold?

This popular web design trend encourages designers and developers to cram tons of information into the top half of the first page of a website. The fear is that visitors will never scroll down to find the rest of the goodies on the page. Could this be true? Traditional “above the fold” designs reflected the […]

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Spelling & Grammar on the Web

Theres nothing wrong with having a well written web site. More folks than you imagine will “bounce” from a site for lack of trust. You are judged on the quality of the words you use to describe your product or service. Uncorrected spelling errors and gross grammatical mistakes communicate that you don’t even care enough […]

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Four Things to Look for in Google Analytics

If you’re a business owner with a web site, chances are your web guru is sending you weekly or monthly Google Analytics reports – but how you can use them to improve your business? Lets take a look at some of the more informative reports and what they say about your visitors: Where do They […]

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We Love Our Customers

Do you LOVE chocolate? We LOVE our customers and we LOVE chocolate. At Prospect, Marketing and Chocolate just got together. Just place any order over $500 before February 28th and get chocolate. Don’t you just LOVE it? Get hopping and plan your marketing projects today! Don’t have an order for over $500, but you love […]

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